Mc Donald’s Head Office, Chicago

I was approached by McDonald’s to produce content for a multi-display installation in their Head Office in Chicago. The brief asked for a constantly shifting parallax landscape of environments (Urban, Suburban, Rural) depicting people going about their lives in a McDonald’s universe replete with burger houses, french fry skyscrapers, and just about anything else I could think of.

The installation had a few jobs, one was to have interactive hotspots throughout the landscape to highlight McDonald’s’ core values and the emphasis they place on community- Vignettes of McDonald’s employees from all walks of life and their successes within the company would pop up as viewers pass the installation. Another job the installation would perform is to welcome important clients that might be visiting the headquarters in the form of personalised messages and the inclusion of branded elements within the landscape.

The installation was designed to be refreshed from time to time so that new content and landscapes could be incorporated in the future.

Role: Illustration, Animation, Motion Design

Client: McDonald’s

2020