Nike: Member Days

A massive in-store campaign to transform the infamous Nike Big Box store in Barcelona into a multimedia interactive experience. The Member Days campaign invites customers to engage with a variety of installations that allow them to participate in the Nike community in the form of fitness challenges, rewards, live sessions with fitness influencers, and more.

My Role in the project as a freelance illustrator was to bring the original concepts for the installations to life through visualization, both to pitch the campaign and in terms of the physical look and feel of the installations themselves.

This video is the property of O’neill Modern Media:

Role: Storyboarding, concept design

Client: O’neill Modern Media

End Client: Nike

2023